NACC Zamfara has commence training the editorial unit on how to manage her online presence

Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give some practical tips on how to plan your blog posts – effortlessly

1. Create an editorial calendar

An editorial calendar is essential if you’re working with multiple authors and if you post frequently. That’s why you should create an editorial calendar in which you plot all the posts that you’re going to write. This could just be an excel sheet, but it’s easier to use an editorial plugin or service with a drag and drop calendar for this, e.g. Trello, MeisterTask or Monday. In this calendar, you can easily assign posts to authors and editors and, if you like, use labels for categorization.

2. Sit down and brainstorm

If you want to fill the editorial calendar, you could start with a brainstorm. Invite all your blog authors and sit together. Ask everyone what their ideas are and which posts they would like to write in the near future. Of course, you should use your keyword research as a basis.